Marketing & Brand Specialist

Hiring company: The Myers Group of Restaurants Source: LinkedIn Bahamas The Marketing & Brand Specialist supports and assists the Director of Marketing in the strategic development, execution, and analyzing of all marketing, brand-building initiatives, and promotions that best support the overall strategy for a number of Nassau-based restaurants. Duties/Responsibilities: • Assist in the planning and execution of marketing initiatives that raise the visibility and awareness of brands and drive measurable sales and traffic growth. Initiatives span the full ecosystem, including menu and innovation, digital experience, loyalty, brand collaborations, product launches, promotions, e-commerce, etc. • Support product launches and marketing initiatives from planning through execution - local and regional. • Work along with creative partners to ensure campaign execution increases visibility, outreach, engagement, and brand awareness. • Establish and maintain metrics for marketing and branding efforts, analyze product and promotion performance, consumer experience data, loyalty data, and translate that analysis into key insights. • Assist with development and execution of initiatives targeting loyalty app engagement, reward behavior, retention, frequency, spend, and movement through the loyalty lifecycle. • Oversee and monitor social media platforms, ensuring brand voice, visuals, and messaging remain consistent across all pages; content is organized, intentional, on-brand, and stays ahead of the trend curve. • Work and collaborate with operations teams to support new product developments, store launches, growth initiatives, brand awareness, and marketing needs. • Research, analyze, understand, and present trends and potential marketing and social opportunities that support brand objectives. • Other duties as assigned.