Social Media Strategist

Hiring company: BE Creative Marketing TT Source: LinkedIn BE Creative is a video-first social media agency in Port of Spain. Our clients are restaurants, clinics, schools, retailers and professional firms across Trinidad and Tobago, and every one of them needs content that moves their business, not content that just looks nice. We're hiring a Social Media Strategist to own a book of client accounts end to end. Strategy, content, community, numbers, all of it. This is not a posting job. You decide what goes out and you defend why. What you'll actually do • Build and run the social strategy for your client accounts across Instagram, TikTok, • Facebook, LinkedIn and YouTube • Own the content calendar for each account, so posting stays consistent and timely • Concept and write short-form video content: hooks, scripts, angles, series ideas • Design the graphics for your accounts, on brand and on trend • Handle daily community management: comments, DMs, and the conversations that • turn a follower into a customer • Give creative direction on set, working with our Video Producer and the wider team. • We'll train you on this if you haven't done it before • Plan and optimise paid campaigns on Meta and TikTok to drive traffic, leads and sales • Track performance and turn the numbers into decisions, then report those decisions to • the client in plain language • Work with local creators and influencers where it makes sense for the brand • Stay ahead of trends, algorithm shifts and new formats, and bring them to the team • before the client asks • You'll build to six client accounts. Graphics are your only production deliverable. • Everything else is strategy, numbers, planning and community. Skills and qualifications • Five CSEC subjects, including Maths and English • Advanced computer proficiency, including Microsoft Office, Google Docs and Google • Sheets • Proven experience as a Social Media Manager or in a similar role, with a portfolio of • campaigns you can walk us through • Real working knowledge of the major platforms, how their algorithms behave, and what • actually performs on each one • Strong skill at conceptualising and writing short-form video content for Reels and • TikTok • Confident in at least one design tool: Canva, Adobe Photoshop, Adobe Illustrator or • Figma • A working understanding of paid social advertising on Meta, TikTok or LinkedIn • Excellent written and verbal communication, and the range to switch tone between a • clinic and a restaurant without blinking • Comfortable in social management and analytics tools such as Meta Business Suite or • Buffer • A creative mind with a real appetite for storytelling and visual content • Strong analytical skills, and the ability to turn data into a decision rather than a screenshot • Able to work independently, juggle several accounts and hit deadlines in a fast-paced environment Who thrives here: Someone strategic, not just capable. Someone punctual, blunt, self-motivated and accountable. Someone quirky and funny, because we laugh a lot and we're not interested in a quiet office. Someone who wants to get better at the craft every month and wants our clients' businesses to grow as much as we do. What you need to know upfront: Salary: TTD $5,000 per month Schedule: Full-time, in person, Port of Spain Trial: One month, with structured check-ins at Equipment: We supply the workstation. To apply Send your portfolio link and a short note telling us why you want this one to hello@becreativett.com. Deadline 14th November