Regional Sales Manager – Caribbean Markets

Hiring company: American Foods Source: LinkedIn Job Title: Regional Sales Manager – Caribbean Markets Reports to: Caribbean Director – American Foods International About American Foods International American Foods International (AFI) is a fast-growing U.S. food distribution and private-label company with a footprint across the Caribbean and Latin America. We represent leading CPG brands and exclusive private-label programs (Food Club, TopCare, Crav’n, and others) through our InterAmerican Hub model, connecting U.S. suppliers with in-country retailers, wholesalers, and distributors. We are expanding aggressively across the Caribbean and seeking a high-performing sales leader who can drive growth, build local partnerships, and execute a multi-channel go-to-market strategy. Job Purpose: The Regional Sales Manager – Caribbean will lead AFI’s commercial expansion across island markets, managing key retail, foodservice, and sub-distributor relationships while growing our CPG and private-label presence. This role requires an operator who understands how to sell and move product in-country, not just from behind a desk — someone comfortable closing large retail programs, managing distribution contracts, and guiding promotional execution with precision. Traveling to these islands and personally closing deals. Key Responsibilities: Commercial Growth • Lead AFI’s commercial development across all Caribbean markets • Develop and execute sales strategies by channel: retail, food service, and sub-distributors. • Identify and onboard new distributors, wholesalers, and import partners in each country. • Manage and expand current retail relationships Brand & Private Label Development • Drive private-label adoption with in-country retailers. • Coordinate directly with buyers and category managers to secure new listings and in-store visibility. • Partner with the marketing team to design trade promotions and brand activation plans. Operational Coordination • Work closely with AFI’s Miami HQ to align on pricing, logistics, and product availability. • Track country-level market intelligence (pricing, competitor SKUs, shelf space, velocity, and margin). • Manage volume forecasts and sales pipelines in collaboration with supply chain and finance. Leadership & Relationship Management • Build trusted relationships with sub-distributors, brokers, and key accounts. • Train and support local teams or third-party reps to ensure brand consistency and execution. Job Requirements: • Experience: 2-5 years+ years in CPG/FMCG sales, distribution, or export management within the Caribbean region. • Industry Knowledge: Deep understanding of retail, foodservice, and sub-distribution models. • Network: Established relationships with regional buyers, importers, and distributors. • Track Record: Proven success driving double-digit growth and managing multi-market operations. • Languages: English required; Spanish a strong plus. • Skills: Negotiation, trade marketing, P&L accountability, pricing strategy, and route-to-market development. • Mindset: Entrepreneurial, resourceful, and comfortable building systems in fast-scaling environments.