Brand Developer (Manufacturing Sector)

Hiring company: FAVIO Source: LinkedIn Barbados Overview: Our client is a well-established manufacturer based in the Caribbean. Due to continued growth, they are seeking a Brand Developer to support the development and execution of regional sales and marketing initiatives, strengthen distributor partnerships, and drive brand growth across multiple markets. Duties & Responsibilities: • Build and maintain strong working relationships with distributors, service providers, and key stakeholders across the Caribbean. • Collaborate with distributors to develop and execute sales and marketing strategies that strengthen brand positioning and drive business growth. • Assist with the preparation, implementation, and monitoring of annual sales and marketing budgets. • Develop marketing plans, promotional campaigns, and advertising initiatives while ensuring effective use of marketing budgets. • Monitor distributor sales performance, inventory levels, and product availability to identify trends, forecast demand, and recommend corrective actions. • Analyze sales, inventory, and market data and prepare regular reports, forecasts, and performance reviews for management and distribution partners. • Conduct market visits to evaluate merchandising standards, product visibility, pricing, promotional activities, and competitor performance. • Gather market intelligence by engaging retailers, wholesalers, distributors, and consumers to identify opportunities and improve brand performance. • Coordinate with distributors to ensure timely processing of purchase orders, shipments, and inventory replenishment. • Support the planning and execution of trade promotions, product launches, and brand-building activities across multiple Caribbean markets. • Maintain consistent brand standards across retail locations and advertising channels, including traditional and digital media. • Train and support distributor sales and merchandising teams by delivering product knowledge sessions and sales presentations. • Assist in identifying, developing, and commercializing new products to complement the existing product portfolio. • Coordinate and participate in quantitative and qualitative market research, customer satisfaction surveys, and other research initiatives. • Prepare detailed reports following market visits, promotional activities, and research projects, including recommendations for continuous improvement. • Collaborate with internal teams to resolve distributor concerns and ensure high levels of customer satisfaction. • Perform other related duties as assigned by management. Requirements • Bachelor's degree in Marketing, Business Administration, Management Studies, or a related field. • Minimum of two (2) years' experience in the consumer packaged goods (CPG/FMCG) industry preferred. • Experience in consumer marketing is an asset. • Strong communication, presentation, and interpersonal skills. • Excellent analytical, organizational, and problem-solving abilities. • Ability to manage multiple projects and work independently. • Creative, results-driven, and detail-oriented. • Strong numerical and reporting skills. • Proficient in Microsoft Office, Microsoft Dynamics, WordPress, and online collaboration tools. • Willingness to travel extensively throughout the Caribbean when required.