Art Director Performance Creatives (m/w/d)

Hiring company: Performancepixel GmbH Headquarters: Germany Cologne Performancepixel is a performance design agency in the DACH region. We develop data-driven ad creatives, creative strategies, and scalable production processes for social ads, primarily on Meta and TikTok. We're looking for an Art Director who brings two key things: a truly strong creative eye and the ability to read numbers. You don't just develop beautiful designs—you develop creative strategies based on data. The client sends a campaign, you dive deep and build the strategy behind it. And you lead our Creative Team to turn that strategy into scalable ads. Important upfront: We don't work with Adobe. Our setup is based on Claude, Figma, and Higgsfield. If you're excited to work with one of the most modern AI workflows in the creative field, you're in the right place. Responsibilities • Develop creative strategies: The client sends a campaign, you work out the strategy behind it, with substantial research involved • Competitive research: Which ads are competitors running, how are they structured, what types of ads are working on the platforms right now • Creative deconstruction: Systematically break down ads and understand which hooks work, what captures attention, and how to best reach the target audience • Performance analysis in Ads Manager: Which ads are performing well, which aren't, derive learnings, and develop new strategies and testing approaches from them • Develop campaign concepts, testing strategies, and messaging approaches for our clients • Guide and develop the Creative Team (graphic designers, motion designers, video editors, copywriters) • Quality assurance of all advertising materials, visually and performance-wise, including safe zones and platform-appropriate implementation • Create and present creative reports and strategy presentations for clients • Continuously improve your own workflow with AI tools and share learnings with the team Qualifications • 3+ years of experience in Art Direction, Creative Strategy, or Creative Lead roles in performance marketing or agency environments • Demonstrable experience developing ad creative concepts for Meta, TikTok, or similar (REQUIRED, please show in portfolio) • You can work with numbers: interpret Ads Manager data, CTR, hook rate, ROAS, and derive strategies from them • You understand how algorithms work, how ads function currently, and how the platforms differ • You're highly creative and develop unique ideas, not copy-paste ads • AI skills: You're familiar with tools like Claude, Higgsfield, ElevenLabs, and similar, and you're excited to continuously improve your workflow (our focus is on Claude, Figma, and Higgsfield) • Leadership experience: You've already led a creative team • Ability to present creative ideas clearly and convincingly to clients • You engage with social ads, trends, and platform updates in your personal time as well • Languages: German minimum C1, English minimum B2 Benefits • Work with one of the most modern AI creative workflows in the industry (Claude, Figma, Higgsfield) • Work with brands that take creative seriously (including MyMüsli, Olavson, Elotrans, etc.) • Remote-first, flexible working hours • Data-driven environment, every creative decision is measurable • Direct collaboration with management • Urban Sports membership • JobRad • Multiple workations per year • Regular team events • Creative freedom: You shape the creative direction of the agency Our Process: • Submit application (CV + portfolio/case studies) • Get-to-know conversation with Gerrit (Managing Director) • Strategy case (paid) • Final conversation + terms and conditions Additional Information: • Workplace: Remote or hybrid (Germany) • Type of employment: Full-time / Freelance • Job category: Design and Architecture → Graphic and Communication Design • Career level: Senior / Lead • Skills: Art Direction, Creative Strategy, Performance Marketing, Meta Ads, Creative Analytics, AI Tools, Team Leadership To apply: https://weworkremotely.com/remote-jobs/performancepixel-gmbh-art-director-performance-creatives-m-w-d