Digital Marketing Officer

Hiring company: Bahamas National Trust Source: LinkedIn Bahamas Position Details • Post of Duty: BNT Headquarters, Nassau, New Providence • Position Type: Full-Time • Direct Report: Director of Marketing & Communications • Department: Marketing & Communications Position Overview Supporting the Marketing & Communications team by managing digital content, maintaining the organization’s online presence, and enhancing engagement across all digital platforms. Key Responsibilities • Develop, design, and publish engaging digital content (graphics, videos, and written posts) across BNT’s social media platforms including Facebook, Instagram, LinkedIn, Youtube, and TikTok. • Capture and edit photographs and short videos from national park events, projects, and outreach activities. • Ensure that all digital content aligns with the organization’s visual identity and communication standards. • Update and maintain website content through WordPress, ensuring timely posting of news articles, events, and press releases. • Support the integration of multimedia content such as videos, images, and downloadable materials. • Assist with SEO and accessibility improvements to enhance online visibility. • Support digital campaigns including corporate fundraising, membership drives, and park promotions. • Monitor and respond to online messages, comments, and engagement queries in a timely, professional manner. • Assist with the creation and scheduling of e-newsletters and digital fundraising initiatives. • Track, analyze, and report on social media and website performance using tools such as Meta Insights and Google Analytics. • Provide monthly summaries of key metrics to support data-driven decision-making. • Work closely with the Education and Development teams support events, campaigns, and education outreach. • Assist in content collection and coordination with Family Island park staff. • Contribute to special projects and multimedia campaigns as assigned. Qualifications & Skills • Bachelor’s degree in digital media, communication, marketing, graphic design, or a related field. • 2-3 years of professional experience in digital communications, content creation, or marketing. • Proficiency in WordPress, Canva, and familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro). • Excellent written and visual communication skills. • Strong understanding of social media platforms, content scheduling and audience engagement. • Analytical mindset with basic knowledge of digital performance metrics. • Highly organized, self-motivated, and detail oriented. • Experience with photography, videography, and content editing. • Understanding of Bahamian environmental issues, national parks, and cultural heritage. • Previous work experience in a non-profit or conservation organization.