CRM Lifecycle Manager (m/w/d) // remote möglich

Hiring company: E. Breuninger & Co. Headquarters: Stuttgart, Baden-Württemberg, Germany URL: http://breuninger.com Company Description Fashion and lifestyle, 6,500 employees, 13 department stores, online shops in Germany, Poland, Austria, Belgium, Luxembourg, Spain, Italy, Czech Republic, the Netherlands and Switzerland, over 2,000 brands, 25 restaurants & confectioneries, 15 premium services, three hair salons and always a special shopping experience – that's Breuninger. A traditional company that takes an international approach, sets its goals clearly and creates innovative opportunities. Immediate Start | Location: Stuttgart (remote possible) | Full-time Job Description Spend your time with the beautiful things in life and shape customer relationships that inspire in the long term. As a CRM Lifecycle Manager, you will be responsible for the strategic and operational further development of the engagement phase within our CRM lifecycle. Your goal is to sustainably bind active customers to Breuninger with relevant, personalized and cross-channel measures, strengthen their purchasing and usage activity, and specifically develop premium and luxury customers further. You will design scalable lifecycle flows, innovative marketing automations and cross-channel campaigns that can be successfully deployed both in the German market and internationally. Your Responsibilities • Further development of the engagement phase within our CRM lifecycle model with a focus on active customers as well as premium and luxury customers • Conception, development and optimization of lifecycle flows, segmentation logics and marketing automations for sustainable customer retention • Development and management of CRM campaigns across relevant channels such as email, app and print • Development and expansion of scalable automation and campaign mechanics for different markets, languages and target audiences • Analysis of customer behavior, engagement signals, purchasing and frequency patterns to identify potential and derive relevant measures • KPI-based management of all activities including definition, monitoring and continuous optimization • Continuous performance improvement through testing, data-driven decisions and personalization approaches • Close collaboration with Content, Analytics, App, Print, Brand, Retail Media and International teams • Thought leader for new CRM approaches, innovative engagement mechanics and the further development of our customer communications Qualifications Bring your CRM expertise, strategic thinking and passion for customer-centric communication to our company. • Multiple years of professional experience in CRM, lifecycle, retention or engagement marketing, ideally in the premium, luxury, retail or e-commerce sector • Experience in the conception, implementation and optimization of lifecycle flows and marketing automations • Very good understanding of customer retention, segmentation, personalization and the development of customer value along the lifecycle • Experience managing cross-channel CRM campaigns • Confident handling of target group and segmentation logics and their continuous development • Strong affinity for numbers and KPIs as well as a data-driven and hypothesis-based working approach • Strong conceptual thinking skills with a focus on scalability, automation and efficiency • Structured, independent and solution-oriented working style • Strong communication skills and enjoyment of working with different stakeholders What Awaits You • A shaping role with direct impact on customer retention, purchasing activity and customer value • The opportunity to actively develop engagement strategies, automations and cross-channel CRM measures • An environment with high brand quality, premium and luxury focus and close collaboration between CRM, Content, Retail and Analytics • Plenty of room for your own ideas, short decision-making paths and the opportunity to implement your own ideas visibly Additional Information At Breuninger, it's about more than just a job. We live appreciation and responsibility – and that's exactly what our benefits reflect. They are a sign of how we support and stand by you. And the best part: this is just part of what awaits you with us. Appreciation You Can Feel Voluntary holiday and Christmas bonuses as well as contributions to retirement provision. Your Style, Your Advantage 30% employee discount, also for your partner, including gastronomy and hairdressing. Your Loyalty Counts From the 5th year, you receive additional vacation days. Sport-Life-Balance Subsidy for your Urban Sports membership. Grow With Us From training to leadership programs. Workation Available Up to 30 calendar days per year in selected European countries. Vacation à la Carte Via salary conversion, you can secure additional vacation days, complemented by a sabbatical option. Mobile in Everyday Life With a Company Bike, easily lease your dream bike or e-bike. Have We Sparked Your Interest? Then we should get to know each other quickly. If you have any questions, Sabrina Rösch is happy to help you at any time. Applications by email cannot be processed for data protection reasons. Please use our online application system exclusively. Legal Notice To apply: https://weworkremotely.com/remote-jobs/e-breuninger-co-crm-lifecycle-manager-m-w-d-remote-moglich