Ecommerce Lifecycle Manager

Hiring company: North Spore LLC Headquarters: Portland, ME URL: https://northspore.com/ POSITION OVERVIEW We’re looking for an Ecommerce Lifecycle Manager to own and scale our retention engine, turning first-time customers into confident repeat growers and rapid, lifelong brand advocates. You’ll manage email campaigns, build automations, and continuously test new ways to improve engagement, AOV, and retention. You’ll play a key role in shaping the customer experience beyond the first purchase, delivering the right message at the right time to support, educate, and inspire our community. This is a hands-on role for someone who thinks in systems, executes with speed, and continuously raises their own ceiling on what's possible. This is a full-time role and can be remote or in-person. KEY RESPONSIBILITIES Lifecycle Strategy & Execution • Own the end-to-end lifecycle strategy across email and SMS — building and optimizing flows, managing the marketing calendar, and defining clear customer pathways that turn every customer into a rapid and loyal fan for life. • Develop sophisticated segmentation strategies to deliver targeted, relevant messaging at scale, including the ability to design systems that scale without proportional effort • Partner with marketing, creative, and ops teams to align lifecycle efforts with broader campaigns, product launches, and promotions — translating strategy into clear execution plans and owning the follow-through Performance & Optimization • Monitor and report on campaign and flow performance (revenue, conversion rate, AOV, LTV, engagement) • Own retention reporting and analytics, including cohort analysis, customer segmentation performance, and lifecycle stage conversion • Identify opportunities to improve retention and customer value • Run ongoing A/B tests across subject lines, messaging, timing, segmentation, and offers • Use data and customer behavior insights to refine lifecycle strategy List Growth & Loyalty • Own list growth strategy across email and SMS, including onsite capture, lead magnets, and acquisition touchpoints • Optimize conversion of new subscribers into first-time customers • Manage and evolve loyalty and retention programs to increase repeat purchase rate and long-term customer value • Identify opportunities to deepen customer relationships through rewards, education, and community-driven initiatives Shopify & Ecommerce Support • Work within Shopify to support lifecycle initiatives • Understand how products, collections, and landing pages are structured and managed • Align onsite experience, promotions, and merchandising with lifecycle campaigns • Collaborate on CRO opportunities that improve conversion and AOV WHAT WE’RE LOOKING FOR • 3+ years of experience in lifecycle, email, or CRM marketing (ecommerce preferred) • Resourceful, self-directed, and comfortable with ambiguity — bias toward action, high bar for execution quality, and genuine curiosity about what's becoming possible with the tools and tactics available to modern lifecycle marketers • Hands-on experience with Klaviyo or similar email/SMS marketing platforms (e.g., HubSpot, Iterable, Active Campaign) • Strong understanding of Shopify and how email marketing connects to the onsite experience • Experience with Recharge or subscription-based ecommerce is a plus • Proven ability to build, optimize, and automate lifecycle flows and campaigns • Strong understanding of segmentation, personalization, and customer journeys • Experience running A/B tests and using data to drive decisions • Detail-oriented with a high bar for quality in execution WHAT SUCCESS LOOKS LIKE • Increased repeat purchase rate and customer lifetime value • Growth in email and SMS revenue contribution • Improved engagement metrics (open rate, click rate, conversion rate) • A consistent cadence of testing and optimization • Lifecycle becomes a predictable, scalable revenue channel COMPENSATION Our salary range for this position is $65,000 - $90,000. Our benefits package includes: • 401k + employer match, • Health insurance • Dental insurance • Vision insurance • Short and long-term disability (Long-term is employer paid) • Life insurance (Employer paid) • Accident and critical illness insurance To apply: https://weworkremotely.com/remote-jobs/north-spore-llc-ecommerce-lifecycle-manager