Analista De Crm Pleno - Afirmativa Para Pessoas Negras

About Us At Qive, we simplify the complex to drive business growth in Brazil. We process over 3.8 billion electronic invoices and connect more than 140 thousand companies, creating a powerful link between fiscal and financial operations. From the beginning, we've designed digital solutions that revolutionize the daily lives of people and businesses, always with the mission of making complex processes simpler, more efficient, and more effective. We dream big and act fast, facing challenges with enthusiasm and transforming problems into opportunities. We value teamwork, collaboration, and a sense of urgency, always striving for excellence in our deliverables. Here, each person—whether client, leader, or colleague—plays an essential role in our collective success. At Qive, we are committed to changing how the market relates to Electronic Fiscal Documents (DFes), reducing operational hours, saving costs, and mitigating risks. Our culture is driven by innovation, responsibility, and agility, always with the goal of leading the market and offering solutions that drive our clients' growth. Join us in this revolution and be our bridge to help build a simpler and more straightforward future for Brazilian businesses! Role Responsibilities and Objectives • Structure, execute, and optimize CRM campaigns focused on two main fronts of our SMB business unit: acquiring new leads and reactivating customers. • Create nurture sequences, marketing automation, campaign management via WhatsApp and email. Strategic integration with paid media and other channels. • Work in synergy with partner marketing teams such as: sales, RevOps, and product. • Drive the acquisition of qualified new leads and recover former customers through advanced CRM strategies, ensuring assertive, scalable, and innovative communication. • Transform contacts into business opportunities and rebuild trust with lost customers, using automation, artificial intelligence, and conversational channels—such as WhatsApp—integrated with other channels like paid media, social, etc. • Use Artificial Intelligence tools to accelerate copywriting production, structure A/B tests, and analyze campaign results. • Analyze marketing funnel, sales, and churn data to identify optimization opportunities in the acquisition and reactivation journey, supporting the execution of the team's global strategy, bringing complementary insights and new approaches. Requirements • Solid experience with Marketing Automation and CRM tools (HubSpot). • Expertise in structuring and operating WhatsApp Marketing campaigns, including dispatch tools, chatbots, and conversational nurture sequences. • Practical knowledge in applying Artificial Intelligence for marketing efficiency gains. • Analytical capability to read funnel metrics (MQL, SQL, Conversion Rate, CAC, LTV, ROI, Recovery Rate) and create dashboards. • Knowledge of Inbound Marketing strategies, B2B journey, and customer reactivation strategies. Basic understanding of channel integration and the impact of paid media on CRM. • Decision-making based on metrics and results. • Ability to understand the pain points of the SMB audience and the reasons for cancellation to create relevant communications. Nice-to-Have Skills • Previous experience with SaaS and/or the financial, accounting, or tax market, understanding the pain points of tax analysts and accounts payable teams. • Knowledge of data visualization tools or use of AI tools to create visualizations and tracking. • Experience structuring experimentation tests. • Basic knowledge of HTML/CSS. • Previous experience with customer reactivation strategies in SaaS-model companies. Benefits • Unimed health insurance with national coverage, with no monthly deductible or co-payment for our Qivers and their children; • Dental plan with national coverage, no payroll deductions, and possibility of including children, relatives, parents, and in-laws; • Flash Flex benefit with a highly competitive value, accepted at restaurants, supermarkets, bakeries, mobility, wellness, health, education, culture, and entertainment, with no deductions; • When we grow, our Qivers grow with us! We have a competitive Profit Sharing Program (PPR); • Extended maternity and paternity leave, including for adoption and same-sex couples; • Cost assistance for Qivers in the first 3 months following birth or adoption in the amount of R$ 1,000.00 advanced; • Childcare or babysitter assistance for children up to 6 years old; • Total Pass; • Alelo Multibenefits Card; • Life insurance. And More • Remote work with geographic freedom anywhere in the country; • We send all the equipment you need to set up your home office, but if you prefer, we have a headquarters with free parking, free snacks and beverages, and a super relaxed environment; • A learning and development environment with constant growth, encouraging individual development, feedback, and teamwork; • We value wellness, so we offer free online Yoga, Meditation, and Occupational Gymnastics classes; • Thinking about mental health and development, we also partner with Ana Health, Vamos Escrever, and Cambly. Diversity is learning and inclusion is necessary at Qive We are in constant learning to ensure that all people have the freedom and respect to speak, listen, and feel positive experiences from Qive in their daily lives! This is more than solving a common problem; we want to be better always, we want to change the game, whatever it may be.